For this assignment — a presentation — your group aims to persuade the Chief Executive Officer to invest further in analytics. From your presentation, the CEO should be interested, understand, and be able to act upon your messages, given your constraints. As evidence of the value of analytics, introduce and explain your interactive communication and how such projects bring value for their intended audiences.
To understand your audience for this assignment (the CEO), review Spencer (2021), § 1.2.1.3, and cited references therein, and perform basic online research.
Your presentation should be constrained to 8-10 minutes.
Presentations will be assessed on the following:
framed for appropriate audience;
combined (verbal, textual, and visual) arguments logically support appropriate purpose;
textual and visual narrative driven by messages, not just information;
textual and visual narrative organized, hierarchy of information created, and ideas linked using best practices in grids, negative space, typography, channels of color;
effectively introduces interactive communication (prior assignment) as supporting evidence for argument;
(verbal and visual) narrative and structure guides audience with, for example, temporal transitions between speakers and between topics;
adheres to constraints; and
individual contributions to group presentation.
Submit on courseworks any presentation visuals with an appendix that includes group-member, individual contribution scores, per instructions below.
The appendix of self-assessment, contribution scores for each group member should be formatted as follows:
Each member of our group, as members of Columbia University adhering to its academic integrity and community standards — agrees that our individual contribution scores should be assigned as listed below:
| Member name | Contribution Score (0 - 10 scale) |
|---|---|
| Last name, first name | number, from below criteria |
| Last name, first name | number, from below criteria |
| Last name, first name | number, from below criteria |
| Last name, first name | number, from below criteria |
| Last name, first name | number, from below criteria |
Self-assessment, contribution scores assessed on a 0-10 scale as follows:
10 I always: attend group meetings; actively contribute to group discussions and work to complete the assignment; listen attentively; ask and answer questions. And I ensure all fellow group members come to a solid understanding of the project material and concepts it applies.
8 I always: attend group meetings; actively contribute to group discussions and work to complete the assignment; listen attentively; ask and answer questions. But I don’t work towards ensuring a mastery of the project material by group members.
5 I sometimes: attend group meetings; actively contribute to group discussions and work to complete the assignment; listen attentively; ask and answer questions. But I don’t work towards ensuring a mastery of the project material by group members.
3 I contribute to group discussions and work in a limited way. I listen, but respond only when asked a question and don’t provide much collaboration.
0 I may sometimes attend group meetings, and I am somewhat attentive, but do not engage in collaboration with my group members.
If the group believes scoring falls between the above descriptions, score accordingly.
If you see mistakes or want to suggest changes, please create an issue on the source repository.