Compose a short (250 words maximum) memo proposing to perform a new data analysis on publicly-available data that you have found, in which the proposed analysis may inform a decision that could be made by an actual, real organization you selected. The organization’s type may be for-profit, non-profit, or government.
A new analysis is one in which you would — if your memo persuades the analytics executive to approve your analysis — then explore, visualize, and optionally model the identified data to uncover patterns relating to or informing the business decision or opportunity. This is not merely reporting someone else’s analysis or summary of that data.
You are writing from the role of either a consultant to that organization, or as its employee. Your audience is the chief analytics officer at the organization. To understand your audience, review Zetlin (2017), and conduct online research (google searches, linkedin, etcetera).
Your memo will be assessed on the following:
Focused, concise language using techniques from class discussions.
Organization of the memo, using the concepts from class discussions (e.g., Doumont).
Appropriate for an analytics executive. Consider the (likely) goals and background of your executive.
Effectively persuades the audience of your project’s feasibility, value, and to gain approval going forward.
Submit your memo on courseworks as either an html or pdf file.
Of note: Your memo contributes to your future group project in that your group will assess each group member’s memo and select one of the proposed analytics projects to implement and expand upon.