For this assignment, your group will build on the messages they have crafted for the analytic and marketing audiences in order to construct and deliver a persuasive, powerful presentation to your organization’s chief executive officer.
This presentation should tell the story of the analytical project that was pitched in the memo and proposal and communicated with the CMO in the interactive communication in order to engage the CEO and convince her or him that further investment in analytics is the right move for the organization.
To understand your CEO, review Spencer (2021), § 1.2.1.3, and cited references therein, and perform basic online research.
Presentations will be assessed on the following:
audience-centered framing;
effective use of structure (storytelling, problem-solution, call-to-action) within given time constraints;
appropriate use of visuals, including data graphics; and
individual contributions to group assignment.
Submit on courseworks any presentation visuals, and in an appendix include group-member, self-assessment contribution scores.
The appendix of self-assessment, contribution scores for each group member should be formatted as follows:
Each member of our group, as members of Columbia University adhering to its academic integrity and community standards — agrees that our individual contribution scores should be assigned as listed below:
| Member name | Contribution Score (0 - 10 scale) |
|---|---|
| Last name, first name | number, from below criteria |
| Last name, first name | number, from below criteria |
| Last name, first name | number, from below criteria |
| Last name, first name | number, from below criteria |
| Last name, first name | number, from below criteria |
Self-assessment, contribution scores assessed on a 0-10 scale as follows:
10 I always: attend group meetings; actively contribute to group discussions and work to complete the assignment; listen attentively; ask and answer questions. And I ensure all fellow group members come to a solid understanding of the project material and concepts it applies.
8 I always: attend group meetings; actively contribute to group discussions and work to complete the assignment; listen attentively; ask and answer questions. But I don’t work towards ensuring a mastery of the project material by group members.
5 I sometimes: attend group meetings; actively contribute to group discussions and work to complete the assignment; listen attentively; ask and answer questions. But I don’t work towards ensuring a mastery of the project material by group members.
3 I contribute to group discussions and work in a limited way. I listen, but respond only when asked a question and don’t provide much collaboration.
0 I may sometimes attend group meetings, and I am somewhat attentive, but do not engage in collaboration with my group members.
If the group believes scoring falls between the above descriptions, score accordingly.
Of note, this proposal sets up your group’s work on upcoming interactive and multimodal communications, each for different audiences.